Paul Writer believes that there is a rich pool of innovation in B2B industries. The key to unlock this potential is marketing. We aim to be a membership platform that provides B2B marketers resources, research, insights, benchmarks and tools that will make their professional lives simpler, more efficient and richer. And make their social networking more relevant.

Since going live in its beta version on 3rd August, Paulwriter.com has received an overwhelming response from its 600+ members. By way of this event, we would like to bring together industry's best minds to deliberate the emerging trends of B2B marketing and also invite peers to celebrate the official launch of Paul Writer, India's only B2B marketing community.

2.00 - 2.30 pm : Welcome & Introduction: Jessie Paul

2.30 - 3.00 pm : Will communities be the next big thing in marketing?

Digital technology makes it easy for firms and individuals to build custom communities. Even as the usage of the web drops, membership of walled garden groups are rising. How can marketing keep up with the huge explosion in customer data? Can marketers benefit from this trend? Or is it more likely to be used for employee communities?

Hari V. Krishnan, Country Manager - India, LinkedIn

3.00 - 3.30 pm : Business is now Social

Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.

Jeremy Cooper, Regional Vice President-Marketing (Asia Pacific), Salesforce.com

3.30 - 4.15 pm : Point - Counterpoint: Services vs Product Marketing

Very few companies have achieved success with products as well as services. Is there a difference in skillsets required? What are the attributes of a successful marketer in both cases? What do we need to do to build successful product brands?

Sumit Virmani, Head of Product Marketing, Infosys Technologies

4.15 - 5.00 pm : Reading your mind: Nakul Shenoy

Marketers are expected to understand what customers want, even when they don't know it themselves.
Taking this to psychic levels is Nakul Shenoy, who has made it his passion to read your mind.

5.00 - 5.30 pm : Launch of www.paulwriter.com followed by refreshments

               

photos coming soon